{"id":3839,"date":"2020-10-04T19:29:50","date_gmt":"2020-10-04T19:29:50","guid":{"rendered":"https:\/\/wildnews.co\/?p=3839"},"modified":"2021-04-22T13:48:20","modified_gmt":"2021-04-22T13:48:20","slug":"return-on-marketing-investment-romi","status":"publish","type":"post","link":"https:\/\/wildnews.co\/zh\/return-on-marketing-investment-romi\/","title":{"rendered":"\u6295\u8d44\u56de\u62a5"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3839\" class=\"elementor elementor-3839\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b412d8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b412d8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element 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\/>\u56e0\u6b64\uff0c\u589e\u52a0\u4f60\u7ba1\u7406\u7684\u7ebf\u7d22\u6570\u91cf\u5e76\u4ea7\u751f\u66f4\u591a\u5229\u6da6\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba12353 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ba12353\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u83b7\u53d6ROMI\u5efa\u8bae<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Return on Marketing Investment is the difference between the direct marketing spent or invested by a \ufb01rm, and the pro\ufb01t attributed to that marketing. ROMI is different from the other common \u2018pro\ufb01t-at-risk\u2019 metrics used in business. In marketing ROI analysis, the term \u2018risk\u2019 is considered a very ambiguous term, since there is no guarantee that &#8230; <a title=\"\u6295\u8d44\u56de\u62a5\" class=\"read-more\" href=\"https:\/\/wildnews.co\/zh\/return-on-marketing-investment-romi\/\" aria-label=\"\u7ee7\u7eed\u9605\u8bfbReturn On Investment\">\u9605\u8bfb\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":9543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,13],"tags":[],"class_list":["post-3839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/posts\/3839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/comments?post=3839"}],"version-history":[{"count":0,"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/posts\/3839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/media\/9543"}],"wp:attachment":[{"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/media?parent=3839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/categories?post=3839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildnews.co\/zh\/wp-json\/wp\/v2\/tags?post=3839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}