Billboard advertising is one of the best methods of reaching a larger number of prospective customers than other advertising forms. A billboard is basically an outdoor advertising building, usually located in high-traffic places like beside busy highways or along busy roads. Billboards offer big and appealing advertisements to passing motorists and pedestrians. It is also effective at informing potential customers about specific products and services available on the market. In addition, the effectiveness of a billboard depends on the placement. For example, a billboard situated in an area where more people will be visiting may be more effective than a similar sign placed near a busy highway. Therefore, it is important for advertising companies to make sure their billboards are strategically placed to maximize their potential exposure.
There are a number of factors that are considered when designing effective billboards. First, an advertising ﬁrm will need to identify the target audience. It is important to know the demographic characteristics of the target audience to design effective billboards. For instance, billboards used by teenagers should be less bright and more sophisticated. Similarly, billboards for seniors and middle-aged people should be simpler in nature. Also, billboards used by women should be discreet and aesthetically pleasing. Some advertisers even opt for billboard placements that are in the centre of a shopping mall, to not draw attention away from the food court.
When advertising with billboards, the design and content of the advertisement should match the nature of the billboard. For example, if the billboard has a picturesque scenery on it, the advertisement may be suitable for showing a wide range of images. However, if the billboard has an urban background, the content and design of the advertisement may not match. As a result, billboards need to be tailored to ﬁt a particular audience. And that is where our technology makes a difference when using our holographic ads. We can design multiple ads and run A/B testing phases until we ﬁnd the most adapted visual for the location and its demographic specificities.